As part of my work on a leading AMS’s Member Portal, I led the design of a custom Lightning Web Component (LWC) system, aimed at improving the user interface and overall user experience. I focused on creating intuitive, user-friendly workflows that seamlessly integrate with Salesforce’s Experience Cloud. Through a research-driven approach—including pain point mapping, surveys, and feedback sessions. The result was a set of custom LWCs designed to improve efficiency and engagement for users, while maintaining a visually appealing and accessible design that aligned with branding fit for any template and company.
